When I started my company, I hit the market at just the right time. No one else in the area was selling what I was, so anyone who wanted my products had to come to me. The market soon got saturated, and I started to notice that my sales were dropping as of last year. I am not the type of person to take something like that sitting down, so I decided to learn more about sales training. I had faith in my product, but I did have to convince the customer why they should go with me rather than a competitor.
It helped that I was the first in the area, so I had a good reputation from that. (more…)